The perfect partnership
RBG Kew’s unparalleled knowledge of plants and their powers, coupled with the diversity of its botanical collections, makes it the perfect partner for P&G to identify the next generation of natural ingredients that make a real difference.
This long term partnership, which started more than ten years ago, brings together Kew’s unique botanical expertise with P&G’s leading consumer understanding and formulation science, enabling the development of innovative products that harness the power of plants and improve the lives of the world’s consumers.
Why Herbal Essences work with RBG Kew
Hair products with botanicals identified by plant experts at the Royal Botanic Gardens, Kew.
Plant scientists at Kew are identifying the key botanical ingredients in the Herbal Essences bio:renew line-up, to ensure that they are real. During the authentication process, RBG Kew certify that the active ingredients found in the bio:renew collection are of high quality.
Herbal Essences is proud to work together with these leading scientists at Kew. We’re unlocking the secrets of nature, and bringing them straight to your shower. With Herbal Essences bio:renew shampoos and conditioners, you can trust that there are real botanicals in every bottle.
The Authentication Process
How is the Royal Botanic Gardens, Kew able to authenticate key botanicals in bio:renew products?
RBG Kew uses a process called fingerprinting to verify and authenticate the real plant extracts in every bottle of our bio:renew collection.
Every plant has unique chemical markers – the same way each human has a unique fingerprint. By analysing our bio:renew formulas for these unique chemical fingerprints, Kew scientists are able to verify the quality and purity of our botanical hair products.
We take no shortcuts in providing you with quality ingredients. Bio:renew is botanist-approved, so there’s never any doubt! These shampoos and conditioners are made with pure, quality botanicals.