Session 4 overview

Your plans are confirmed, and loans objects agreed, so now you need to let your target audiences know about your project. Our fourth session will be a masterclass in how to promote your exhibition to ensure wide reach. Joined by marketing and communications professionals working across the arts this session will examine how to build a marketing and PR strategy; how to get the most out of the relationship with the object lender; and how to maximise digital content and social media to achieve success.

Session 4 on-demand

Session 4 Speakers

Howard Buckley, Senior Marketing Manager (Museums), Art Fund

Howard has worked in the cultural sector in marketing, communications and client management for over 20 years. With leading agency Target Live his client roster included a wide range of projects from large-scale touring theatre and West End shows, to arena events across both the UK and in international markets.

He has held senior positions supporting the sector at The Arts Marketing Association and as Marketing and Sales Director for The Audience Agency, as well as leading the marketing operations in a number of theatre venues.

In September 2020, Howard was appointed Senior Marketing Manager for Museums at Art Fund and is passionate about bringing audiences and art together, alongside supporting the organisations that make this happen.

Laura Down, Head of National Programmes, National Portrait Gallery

Laura is Head of National Programmes at the National Portrait Gallery.  Her role involves working with museums and galleries around the country in partnerships of all kinds.  She is currently managing the COMING HOME project, developing a national Skills Sharing Programme with 12 partners and supporting regional colleagues to develop two touring exhibitions from the Collection while the Gallery is closed for its Inspiring People project. She also oversees the Understanding British Portraits Network.

Emmajane Avery, Director of Public Engagement at The National Archives

Emmajane is responsible for leading the Public Engagement Strategy at The National Archives. She has 20 years’ experience in the museum and cultural heritage sector and holds an MA in Museology. She was previously Director of Learning and Visitor Experience at the Victoria and Albert Museum. Since 2017, she has been the Chair of Kids in Museums, an Arts Council-funded charity which seeks to make museums, galleries, historic sites and archives accessible to families and young people.

Emily Summerscale, Marketing Manager, National Portrait Gallery

Emily is Marketing Manager at the National Portrait Gallery, leading on marketing campaigns to promote all the Gallery’s activities, including virtual and physical exhibitions, the national and international programme, as well as driving revenue with retail and membership campaigns. Currently working on the marketing elements of the Gallery’s ongoing Inspiring People redevelopment and activity plan, including branding and preparing for reopening in 2023. She develops partnerships with brands and media partners to widen the scope of campaigns and reach new audiences.

Fiona Thornton, National & International Partnerships Officer, National Museums Scotland

Fiona is the National & International Partnerships Officer at National Museums Scotland, where she supports the development and delivery of their National Programme of work with the Scottish museum sector. This includes coordinating the National Training Programme, a series of free training and advice for anyone working or volunteering in a Scottish museum, maintaining communications with the sector and supporting national projects with local museums to help build capacity and increase confidence.